{"id":4857,"date":"2023-03-07T05:00:58","date_gmt":"2023-03-07T05:00:58","guid":{"rendered":"https:\/\/ukfabricsonline.com\/blog\/?p=4857"},"modified":"2023-03-07T15:46:25","modified_gmt":"2023-03-07T15:46:25","slug":"new-modern-look-same-best-quality-fabrics","status":"publish","type":"post","link":"https:\/\/ukfabricsonline.com\/blog\/new-modern-look-same-best-quality-fabrics\/","title":{"rendered":"New Modern Look, Same Best Quality Fabrics"},"content":{"rendered":"

\"\"<\/a><\/h2>\n

 <\/p>\n

Hello and welcome to the UK Fabrics Online blog! Today’s blog post is different. Normally we write about everything textiles but today…today is all about something that we have been working on for the past 3 months.<\/p>\n

As a textiles company, we understand the importance of keeping up with the latest trends and technologies to provide our customers with the best shopping experience possible.<\/p>\n

 <\/p>\n

So, what is happening? <\/strong><\/p>\n

After much research and analysis, we realized that our old website was not meeting the needs of our customers.<\/p>\n

We received feedback that our navigation, especially our main menu was confusing, the structure and hierarchy was conflicting with each other, and that our site lacked visual appeal.<\/p>\n

It was clear to us that we needed to take action and give our customers the best possible online shopping experience.<\/p>\n

 <\/p>\n

This is when we decided to revamp our website!<\/strong><\/p>\n

And thus began the work behind-the-scenes.<\/p>\n

We spent countless hours brainstorming and researching what changes we could make to improve our website.<\/p>\n

We wanted to create a website that not only met our customer’s needs but also reflected our distinctive assets like our icon and logo, the shade of blue that represents us, the way we wanted to brand ourselves and our values and beliefs that we provide the best quality fabrics our customers are looking for.<\/p>\n

We worked with a team of designers and developers to create a modern and updated layout that was more in line with our brand identity.<\/p>\n

 <\/p>\n

\"Website<\/h2>\n

 <\/p>\n

What exactly did we do?<\/strong><\/p>\n

Improvements:<\/strong><\/p>\n

– First and foremost, we needed a new design. A different design layout, more modern and better structured was the first task. Using our brand guidelines as a starting point and the creativity of our designs, the end goal is something that we are very proud of, and hopefully, you will like it too. Less array of colours, focus on our colour, better hierarchy in the website, a bit of decluttering here and there and that was it…not much but it was a lot!<\/p>\n

– A few improvements needed to happen and the functionality of the site, such as making it even more user-friendly and better mobile optimized was the first one we addressed. Not that the old website was slow and not very intuitive, but we believe there is always room for improvement and that is what we did. Always go for that extra mile!<\/p>\n

– Something else we have wanted to change for a while was the look and quality of our fabric pictures. Having a consistent look, different angles, more colour accuracy, better quality overall. That is when we decided to hire a product photographer to re-do all of our pictures which I must say, took a few weeks, but worth the wait.<\/p>\n

– Improved search filter menu for customers when shopping and choosing their fabrics was another one. Added extra filter options but more importantly, we made it fixed to the screen, which means it follows you while you scroll up and down so you can apply filters at any time.<\/p>\n

– There was also room for improvement in regards to website speed. Although the old website was very fast and responsive, we tweaked (I mean, the developers tweaked, me personally, know nothing about computers…) a few things and it is now even faster, especially when using our search bar at the top.<\/p>\n

 <\/p>\n

New Features:<\/strong><\/p>\n

– To make the shopping experience even more enjoyable for our customers, we added a few things. Not only buying but also learning and understanding about fabric. Based on my last sentence, it beautifully segways into the first addition which is our Blog!<\/p>\n

– We started our blog in december with the aim to educate and provide value to everyone. There is a lot of misunderstanding online and as fabric experts, we came up with a blog to share that information. All of our content is written by us, based on our expertise and years of dealing with textiles and everything in between. We might start a series of guest blogging but for now, we are enjoying this new path. We believe that this will not only educate our customers but also help to strengthen our relationship with them.<\/p>\n

– Something else that we are very proud of\u00a0 adding to the new website is The “Shop by Use” feature which allows customers to easily browse fabrics based on their intended use, whether it’s for clothing, upholstery, or home d\u00e9cor. You will find this section at the top where, after clicking, you will have the option to choose fabrics based on its use. Categories like: Curtain Fabrics, Camp Chair Fabrics, Waterproof Clothing and many more, will make your life easier when browsing fabric.<\/p>\n

– New fabrics and new exclusive designs! Yes! Plus many more designs are coming and they are exclusive.<\/p>\n

 <\/p>\n

In conclusion…<\/strong><\/p>\n

We are thrilled with the changes we have made to our website. We believe that it’s now easier than ever for our customers to find what they need and enjoy shopping with us.<\/p>\n

We know that it was a lot of work behind-the-scenes, but we are confident that it was worth it to provide our customers with the best possible shopping experience.<\/p>\n

 <\/p>\n

Thank you,<\/p>\n

UK Fabrics Online.<\/p>\n

 <\/p>\n

\"UK<\/p>\n

 <\/p>\n

For all of you that took the time to read the blog, it means the world! Thank you! A small gift for you…THANKYOUBLOG20 for 20% off<\/strong> for 2 DAYS ONLY <\/strong>just before the launch! From the 12th-13th of March ONLY<\/strong>!<\/p>\n

Not valid to use in conjunction with other codes.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Hello and welcome to the UK Fabrics Online blog! Today’s blog post is different. Normally we write about everything textiles but today…today is all about something that we have been working on for the past 3 months. As a textiles company, we understand the importance of keeping up with the latest trends and technologies […]<\/p>\n","protected":false},"author":3,"featured_media":4861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[61],"_links":{"self":[{"href":"https:\/\/ukfabricsonline.com\/blog\/wp-json\/wp\/v2\/posts\/4857"}],"collection":[{"href":"https:\/\/ukfabricsonline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukfabricsonline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukfabricsonline.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ukfabricsonline.com\/blog\/wp-json\/wp\/v2\/comments?post=4857"}],"version-history":[{"count":19,"href":"https:\/\/ukfabricsonline.com\/blog\/wp-json\/wp\/v2\/posts\/4857\/revisions"}],"predecessor-version":[{"id":4890,"href":"https:\/\/ukfabricsonline.com\/blog\/wp-json\/wp\/v2\/posts\/4857\/revisions\/4890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ukfabricsonline.com\/blog\/wp-json\/wp\/v2\/media\/4861"}],"wp:attachment":[{"href":"https:\/\/ukfabricsonline.com\/blog\/wp-json\/wp\/v2\/media?parent=4857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukfabricsonline.com\/blog\/wp-json\/wp\/v2\/categories?post=4857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukfabricsonline.com\/blog\/wp-json\/wp\/v2\/tags?post=4857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}